CLASH - Collaborative Project, Fashion Animations Stage Design Performance

2025

CLASH is an art project that merges the physical and digital worlds to challenge traditional boundaries. CLASH explores the intersection of queer identity, technology, and artistic expression.

This collaborative endeavor brings together artists, including fashion designers, performers, stage designers, and 3D artists. Each contributor infuses their unique perspective. By reimagining how we perceive clothing, performance, and identity, CLASH seeks to provoke thought and inspire new dialogues.

Founded by Alejandro Spano in 2023, the first edition took place at DOCK11, Berlin. The second edition will happen in 2025 and showcase a hybrid fashion film that combines digital garments and stages with real performers.

Overview

Audience

The audience of CLASH is a creative community, primarily based in Berlin. Half of them are between the ages of 25 and 34, representing a generation deeply engaged with contemporary trends and ideas. These individuals are passionate about fashion, art, and design, often drawn to experimental and boundary-pushing works that challenge conventional narratives and aesthetics.

CLASH's audience thrives on the intersection of disciplines. They are likely to be early adopters of new technologies and concepts, making them an ideal group to appreciate the fusion of digital garments, live performance, and storytelling that CLASH embodies.

We've reached this audience being part of the following opportunities:

Our previous show at DOCK11
Social media advertisement
Berlin Fashion Week
Digital Fashion Week NYC
Publications in Magazines like: KEYI, GMARO, GLITCH and L'French

We plan to reach audience with the coming content by:

Social media advertisement
Partnering with companies that align our interests
Sending our content to magazines and influencers
Our coming show at DOCK11

Past show

Artists who have participated

Animations

Alejandro Spano

Fashion Designers

Alexis Mersmann

FADE OUT label

Selva gens

Charlie Mintson

Majère

Naomi Tarazi

La Maison de Toderine

Rein Vollenga

Maximilian Gedra

Tiago Bessa

Sculptors / Set Designers

Zu Kalinowska

David Curtis Ring

Wolfgang Menardi

Fee Kleiß

Leonie Wolf

Performers

Hassandra

Mikey Woodbridge

Alexander Cameltoe

Stinny Stone

Itchi

Johannes Frick

Mataya Waldenberg

Matresanch

The story behind CLASH

CLASH begins as part of another project named Itar Pas, a virtual character that lives isolated in their virtual reality. They feel curiosity about the real world but since they can't go there, they decide to bring small pieces from the real world to theirs.

For the first edition, five performers were invited to participate. They had to think of an idea that will be the main concept of the picture where they were going to be seen. The starting point was "What would you bring from your world to Itar's world that you think they need to know?"

After having these five concepts, we added fashion designers who had relations with it, as well as stage designers. All performers, sculptures, and 3D clothes were scanned to build the scenes.

Five musicians were invited to participate as well. They made a short music clip for each one of the videos with a basic leitmotiv that was given to them to use it the way each musician wanted.

About the founder

Alejandro Spano is a visual artist originally from Argentina, now based in Berlin. His journey began with studies in Fine Arts and Photography, and he later added a new dimension to his career as a 3D artist and animator. Over the years, he has collaborated with musicians and fashion designers, creating music videos, short films, exhibitions and virtual garments.

His work has been featured in film festivals such as the Berlin Music Video Awards, Stuttgarter Filmwinter, Cinettica (Mexico and Germany), Aurora (Argentina), BitBang (Argentina), and Visible Festival (Panama). Additionally, he has exhibited animations in various countries, including Argentina, Germany, the UK, Brazil, and Mexico.