The story behind CLASH
CLASH begins as part of another project named Itar Pas, a virtual character that lives isolated in their virtual reality.
They feel curiosity about the real world but since they can't go there, they decide to bring small pieces from the real world to theirs.
For the first edition, five performers were invited to participate. They had to think of an idea that will be the main concept of the picture where they were going to be seen. The starting point was "What would you bring from your world to Itar's world that you think they need to know?"
After having these five concepts, we added fashion designers who had relations with it, as well as stage designers. All performers, sculptures, and 3D clothes were scanned to build the scenes.
Five musicians were invited to participate as well. They made a short music clip for each one of the videos with a basic leitmotiv that was given to them to use it the way each musician wanted.
With this first edition, a new world has been created. New participants will come and bring their pieces to expand this world and add more complexity to it.
clash@spanoalejandro.com
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